S1. Early Proof
10,000 monthly visits
£2.5k to £10k per month
S2. Growth
50,000 monthly visits
£10k to £50k per month
S3. Authority
250,000 monthly visits
£50k to £250k per month
S4. Category Leader
1,000,000+ monthly visits
Custom enterprise level
These are scenario forecasts, not guaranteed performance. Actual outcomes depend on search rankings, traffic acquisition, conversion rates and partner fit.
Modelling assumptions
- Placement CPM and lead-fee bands derived from category benchmarks.
- Conversion ratios tuned to high-intent payroll moments rather than display advertising.
- Mix between sponsored placement, qualified leads and B2B pilots evolves with audience growth.
- Founding partner deals provide baseline run-rate inside Year 1.