| Product | Indicative range (£ / €) |
|---|---|
| Founding Category Partner | Early-stage £10k (€11.7k) to £25k (€29.3k) upfront. Growth-stage £50k (€58.5k) to £150k (€175.5k) per year. Authority-stage £150k (€175.5k)+ per year custom. |
| Sponsored Tool Partner | Early-stage £1k (€1.2k) to £5k (€5.9k) per month. Growth-stage £5k (€5.9k) to £25k (€29.3k) per month. |
| Qualified Lead Partner | £25 (€29.3) to £250 (€292.5) per qualified lead. Higher bands for finance, legal and B2B. |
| Sponsored Guide / Resource | £1k (€1.2k) to £7.5k (€8.8k) per package. |
| Newsletter Sponsor | £300 (€351) to £2.5k (€2.9k) per send. |
| B2B / API Pilot | £5k (€5.9k) to £25k (€29.3k) setup. |
| White-Label Partner | £15k (€17.6k) to £75k (€87.8k) setup plus monthly or annual licence. |
| Enterprise Strategic Partner | Custom £50k (€58.5k) to £500k (€585k)+ per year. |
Rates are indicative. Final pricing depends on traffic, exclusivity, placement, country focus, integration depth, lead quality and partner requirements.
EUR figures shown for guidance using an indicative 1.17x conversion. Final pricing is agreed in the contract currency.
How rates are set
- Traffic and exclusivity for the chosen category and country.
- Placement depth across tool result pages and journeys.
- Lead quality tier and value band for lead-gen partners.
- Integration depth for API and white-label partnerships.
- Length of commitment and renewal terms.